And the
categories are...
Learn more about each category.
Greatest Brand Effectiveness Campaign
Unlocking Brand Fame.
This award celebrates the brands that have delivered best in class brand building and outcomes through paid activity on platform.
Greatest Performance Campaign
Campaigns that walk the talk.
This award celebrates the brands who lean on TikTok as a key channel in their performance marketing strategy and have achieved incredible results across the funnel.
Greatest Creative Campaign
Inspire Creativity and Bring Joy.
This award celebrates the brands that dared to push the boundaries of creativity on TikTok and embody our golden rules for success on the platform.
Greatest For Good Campaign
Real World Impact.
This award celebrates campaigns that utilised the power of entertainment on TikTok to drive meaningful social impact.
Greatest Small Business Campaign
Small Business. Big Impact.
This award celebrates the over 350,000 small businesses of all shapes and sizes on platform that are punching above their weight and tapping into the power of TikTok to drive impact for their business through paid activity on platform.
To be eligible, the business must have spent less AUD$5,000AUD per month on TikTok (on average across the last 12 months).
