TikTok Ad Awards Australia 2025 - Terms and Conditions

TikTok Ad Awards Terms and Conditions

Background

1. TikTok Australia Pty Ltd (ABN 15 637 464 638) of Level 10, 68 Pitt Street, Sydney, NSW 2000, Australia (“TikTok”) is running the TikTok Ad Awards Australia 2025 competition (“TikTok Ad Awards”) to showcase best-in-class creatives and celebrate the most entertaining, inspiring and effective paid ad campaigns on TikTok. “We”, “Our” and “Us” used hereafter is taken to be a reference to TikTok.

2. These terms and conditions (“Terms”) govern the TikTok Ad Awards. By participating in the TikTok Ad Awards, all participating businesses (“Business(es)”) and/or representatives of Business(es) (e.g. an employee or director) ("Representative(s)") (together “Participants”, “Entrants” or “you”), agree to these Terms. Any Representative that accepts these Terms on behalf of a Business warrants and represents that they have full power and authority to do so. Representatives acknowledge that any prizes (if any) will be awarded to their Business and not to them individually.

3. In the event of any conflict between the Terms with any other communications, including advertising or promotional materials, these Terms shall prevail.

Terms and Conditions

A – Timeline

4. Campaign submissions to the TikTok Ad Awards (“Entry/ies”) will be open from 3rd October 2024 at 09:00 AM AEST until 14th November 2024 at 23:59 AEDT (“Competition Period”) and within the territory of Australia.

5. Entries must be submitted via https://tiktok-ad-awards-australia.evessiocloud.com/ (“Site”) during the Competition Period. The date of submission for each Entry is calculated using the date stamp applied to the Entry on the Site. Any complaints on missing or delayed submissions will not be considered.

6. Judging will take place during the period of November 2024 to January 2025, with the winners being announced on 19th February 2025.

B – Categories

7. Provided that you satisfy the eligibility requirements as set out in the Terms below, you may submit Entries to the following categories for the TikTok Ad Awards:
(a) Greatest Creative campaign;
(b) Greatest Performance campaign;
(c) Greatest Brand Effectiveness campaign;
(d) Greatest For Good campaign; and/or
(e) Greatest Smallest Business.

8. Refer to the table in Section F (below) for more information on what each category entails.

C – Eligibility

Eligibility requirements for the Business and Representative

9. Businesses that wish to make a submission for the ‘Greatest Small Business’ category must have spent less than a total of AUD$5,000 per month (on average) over the period of October 1 2023 to September 30 2024 to be eligible to enter.

10. In any event, the Business and/or Representative acknowledges and agrees to the following requirements:

(a) Entries can be made by brands, creative agencies, media agencies and marketing partners;

(b) Representatives must be aged 18 years or above. We may request proof of your age at any point following submission of your Entry;

(c) Representatives must be full time employees of the Business or have authority to enter the TikTok Ad Awards on behalf of the Business;

(d) Officers, directors and employees of TikTok and our parents, subsidiaries, affiliates and partners connected with the TikTok Ad Awards are not eligible to enter the TikTok Ad Awards as Representatives. Businesses must not be prohibited by applicable export controls and sanctions programs from participating in the TikTok Ad Awards; and

(e) Businesses shall ensure that they, and their Representatives, comply with these Terms and any applicable laws, regulations and fiduciary obligations applicable to their Entry, including but not limited to anti-bribery and data protection laws.

Eligibility requirements for the Entry

11. The ad campaign being entered as part of a submission (including the activity referred to in a submission for the ‘Greatest Small Business’ category) (the “Relevant Campaign”) must be part of a paid media campaign that has run on the TikTok platform (the “Platform”) for any period of time between 1 October 2023 - 30 September 2024 inclusive.

12. To be eligible for submission, the Relevant Campaign must have run in Australia on the Platform for any period of time between 1 October 2023 and 30 September 2024.

13. Submissions must be entered correctly, in accordance with these Terms and any instructions on the Site and within the Competition Period in order to be valid. We are unable to accept any Entries submitted outside of the Site, for example by way of e-mail or via any social media platforms including through the Platform. Entries automatically generated by a computer programme or other automatic method will not be eligible. Entries that are incomplete of all required information will not be eligible.

14. The Relevant Campaign must comply with the TikTok for Business Commercial Terms of Service, the TikTok for Business Advertising Terms and all applicable TikTok Advertising Policies and Community Guidelines (“TikTok Terms”).

15. The Relevant Campaign must not contain any content or material that violates or infringes upon any music copyrights, trademarks, rights of privacy, publicity, moral rights, and/or other rights of any person or entity.

16. The Relevant Campaign must not contain, incorporate or otherwise use any content or material that is inappropriate, obscene, defamatory, libellous, discriminatory, unlawful or otherwise in violation of TikTok Terms or applicable laws and regulations.

17. TikTok reserves the right to verify eligibility requirements and all determinations will be made at TikTok’s sole and absolute discretion, acting reasonably.

18. Subject to the eligibility requirements stated above, no other purchase, payment or consideration of any kind is necessary to enter or win the TikTok Ad Awards.

C – How to enter

19. Submissions must be made via the Site (see clause 5 above) during the Competition Period.

20. You may submit the same Relevant Campaign into multiple categories.

21. All data provided during the registration process on the Site and in any subsequent communications with TikTok in relation to the TikTok Ad Awards must be complete, accurate and correct.

D - Judging and selection of winners

22. After the Competition Period, the Entries will be quality-checked by an internal team at TikTok who will rule-out Entries that do not meet the eligibility requirements set out in these Terms, including removing Entries that do not comply with the TikTok Terms.

23. The remaining Entries will be passed on to a panel of judges composed of three (3) independent judges and one (1) internal TikTok representative (together, the “Jury”), who will evaluate the eligible Entries in accordance with the Judging Criteria (set out in the table below).

Category	Description	Criteria
Greatest Creative campaign	This award celebrates the brands that dared to push the boundaries of creativity on TikTok and embodies our golden rules for success on the platform.	● Idea/Concept [30%] ○ Does the idea deliver a unique creative opportunity that has benefited from being brought to life on TikTok. ● Strategy [20%] ○ Does the campaign help solve a business or marketing problem? ○ Is there strong consumer insight or cultural truth at the heart of the strategy? ● Execution [30%] ○ Has the campaign leveraged TikTok's best practice guidance around Creative Codes (i.e. First Frame Hook, Early Integration, Video Length, Native Creative, Event Triggers, Product Demo, CTA)? ○ Has the campaign utilised TikTok ad products, formats, features in an innovative manner? ● Results [20%] ○ Measured through Commercial results, Campaign engagement metrics, industry acknowledgement and PR exposure.
Greatest Performance campaign	This award celebrates the brands who lean on TikTok as a key channel in their performance marketing strategy and have achieved incredible results across the funnel.	● Overall Campaign [10%] ○ Score the overall campaign strategy, execution and results. ● Demonstrate impressive lower-funnel results [35%] ○ via metrics like ROAS, CPA, CPI, CVR, conversions, and/or app installs. ● Measure and prove unique, standout performance [35%] ○ via comparison to brand's own benchmarks or results achieved on other platforms. ● Adopt a test-and-learn approach [20%] ○ Did they adopt a test-and-learn approach using insights to guide the campaign and creative optimisation to improve overall results?
Greatest Brand Effectiveness campaign	This award celebrates the brands that have delivered best-in-class brand building and outcomes through paid activity on platform.	● Overall Campaign [10%] ○ Score the overall campaign strategy, execution and results. ● Demonstrate impressive upper-funnel results [35%] ○ via metrics like like awareness, consideration, Brand Lift Studies. ● Measure and prove unique, standout performance [35%] ○ via metrics like long term comparative measurement, YoY growth or brand tracking data, or relevant sales uplift. ● Adopt a test-and-learn approach [20%] ○ Did they adopt a test-and-learn approach using insights to guide the campaign and creative optimisation to improve overall results.
Greatest For Good campaign	This award celebrates campaigns that harness the power of entertainment on TikTok to drive meaningful social impact.	● Idea/Concept [30%] ○ Does the idea deliver a unique creative opportunity that mobilises the community on platform towards social change. ● Strategy [20%] ○ Does the campaign help solve or drive awareness of a social issue? ○ Is there strong consumer insight or cultural truth at the heart of the strategy? ● Execution [30%] ○ Has the campaign leveraged TikTok's best practice guidance around Creative Codes (i.e. First Frame Hook, Early Integration, Video Length, Native Creative, Event Triggers, Product Demo, CTA)? ○ Has the campaign utilised TikTok ad products, formats, features in an innovative manner? ● Results [20%] ○ Measured through Commercial results, Campaign engagement metrics, industry awards and PR exposure.
Greatest Smallest Business	This award celebrates the over 350,000 small businesses of all shapes and sizes on platform that are punching above their weight and tapping into the power of TikTok to drive impact for their business through paid activity on platform.	● Business [30%] ○ Does the business describe a unique challenge that has been solved (or is in the process of being solved) through paid activity on TikTok? ● Solution [50%] ○ [20%] Creative: The business has drawn on creative best practices to engage and build their on-platform community including native content styles, diverse creatives and maintaining an organic presence. ○ [20%] Measurement: The business has leveraged measurement capabilities on (i.e. signals) and/or off-platform (third party measurement studies) to measure the impact of on-platform activity. ○ [10%] Campaign objectives: The business has engaged upper funnel, lower-funnel and full funnel objectives on platform to achieve business goals ● Results [20%]. ○ The business can provide compelling and quantifiable results where a majority of revenue generated from paid digital activity can be attributed to TikTok.

24. The Jury will score each Entry based on the above Judging Criteria.

25. The total score of the Jury will represent a 80% weighing of the overall point scoring used to determine the winners. The remaining 20% will be determined by impartial internal subject matter experts to ensure alignment with TikTok and industry performance benchmarks.

26. The three to four top scoring Entries per category will be shortlisted. The shortlisted Entries will be informed via email and may also be published on the Site and other platforms owned or run by TikTok . The Representatives of the shortlisted Entries may be invited by TikTok to the awards ceremony via email.

27. The winner for each category will be announced in person at the awards ceremony.

28. TikTok reserves the right to amend these Terms including the above Judging Criteria without prior notice.

G – Prizes

29. There will be one winner for each of the categories outlined in Part B.

30. TikTok will award the following prizes to the winner of each of the categories: (a) TikTok Ad Award trophy; and (b) TikTok Ad Awards badge to promote the win on social media and in client decks.

31. All winners will be emailed and publicly announced on TikTok For Business-owned channels (socials and website) and potentially in paid media partnerships.

32. TikTok reserves the right to request evidence of the winner’s eligibility to participate in the TikTok Ad Awards or to claim the prize(s).

H– Intellectual Property

33. As between TikTok and you, you retain ownership of the pre-existing underlying intellectual property rights in any content or material submitted by you as part of your Entry. By submitting an Entry, you hereby grant TikTok and its affiliates a non-exclusive, irrevocable, sub-licensable, worldwide and royalty-free licence (without any obligation of attribution or consent) for the duration of 2 years from the date of Entry to broadcast, publish, promote, copy, reproduce, transmit, display, edit, adapt, modify (including engaging a third party company to add subtitles to the video embodied within the Entry on your behalf), create derivative works of and/or otherwise distribute or use the Entry (in particular the video embodied within the Entry regardless of whether you are a winner or not) both on and off the TikTok Platform, in any manner, format or media, (i) in connection with, or promotion of, the TikTok Ad Awards; and (ii) for purposes of advertising, promoting or marketing TikTok (whether organic, paid or out of home advertising). You irrevocably grant all consents and waivers necessary in connection with the above, without further compensation to you.

34. Through your acceptance of these Terms, you confirm that you have obtained any and all necessary third-party clearances to enable you to submit the Entry for the TikTok Ad Awards and for TikTok’s use of any Entry in accordance with these Terms. At TikTok’s request, you must provide evidence of the same, and if you are unable to provide evidence when requested, then TikTok has the right to disqualify your Entry. Acceptable evidence may include (i) a registration certificate (ii) a licence or assignment agreement (iii) a power of attorney (iv) or other relevant materials, documents or statements that demonstrate you are the copyright owner of the Entry or have been authorised by the copyright owner of the Entry to make the entry.

I – Limitation of Liability

35. To the maximum extent permitted by law, TikTok (including its respective officers, employees, agents and affiliates) is not responsible for and excludes all liability (including negligence), for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of (i) the TikTok Ad Awards (including in respect of any winners, (ii) any technical difficulties or equipment malfunction (whether or not under TikTok’s control); (iii) any theft, unauthorized access or third party interference; (iv) any Entry or prize claim that is late, lost, altered, damaged or misdirected (whether or not after their receipt by TikTok) due to any reason beyond the reasonable control of TikTok; (vi) any tax liability incurred by a winner or Entrant; or (vii) use of a prize.

36. Nothing in these Terms will exclude or limit the liability of either party (including its respective officers, employees, agents and affiliates) for death or personal injury as a result of the negligence of that party (including its respective officers, employees, agents and affiliates), fraud or fraudulent misrepresentation or any other liability that may not be excluded or limited by applicable law.

37. TikTok (including its respective officers, employees, agents and affiliates) shall not be liable under or in connection with these Terms (whether in contract, tort (including negligence) or otherwise) for any loss or profit or indirect or consequential losses suffered or incurred by you (whether or not any such losses were foreseeable or within the reasonable contemplation of the parties).

38. Subject to this section I, TikTok’s (including its respective officers, employees, agents and affiliates) total aggregate liability to a Participant under or in connection with these Terms (whether in contract, tort (including negligence) or otherwise) is limited to AUD$500.00.

39. TikTok shall not be responsible for any force majeure event (including but not limited to natural disasters, cyberattacks, wars, pandemic, actions taken by governments or actions of third parties (other than our subcontractors) including government prohibitions of TikTok across any territory), which results in: (i) loss, damage or disappointment suffered by you as a result of your participation in the TikTok Ad Awards; (ii) a postponement or cancellation of the TikTok Ad Awards; or (iii) removal of the TikTok Ad Awards. In such cases, TikTok shall not be liable for fulfilling and prizes or other obligations as set out in these terms.

40. Insofar as permitted by law, we will not assume any responsibility or liability for any inaccurate or failed electronic data transmission, technical faults, failed entries nor any inaccessibility or unavailability of the internet or the Site.

41. You agree to defend, indemnify and hold harmless TikTok (including its respective officers, employees, agents and affiliates) from any and all claims, allegations, liabilities, costs, and expenses, including, reasonable attorneys’ fees and expenses, brought or asserted against TikTok (including its respective officers, employees, agents and affiliates) arising out of, or relating in any way to your Entry or your breach of these Terms.

J– Reservation of Rights

42. For the avoidance of doubt, the Entrant agrees and undertakes not to take part in any fraudulent activity relating to the Entry (or the TikTok Ad Awards generally), this may include creating (or engaging a third party to create) bots to obtain viewing data for the Entries or interfering with any Entries in a fraudulent or dishonest manner. TikTok reserves the right, to disqualify any Entry that has breached this paragraph. If there has been a breach of this paragraph, to the extent it undermines the integrity of the TikTok Ad Awards, TikTok also reserves the right to moderate any Entry, and to disqualify any Entry in breach of these Terms. TikTok reserves the right to disqualify any Entry where the Business has become involved with (directly or indirectly) any situation or activity, or carried out any act or omission, which has, or would reasonably be expected to have, a negative affect on the reputation of TikTok and/or the TikTok Ad Awards. If TikTok has to disqualify any Entry, TikTok may select an alternative Entry to fill its place.

43. TikTok reserves the right to postpone, modify or suspend the TikTok Ad Awards, as appropriate. If, for any reason, the TikTok Ad Awards are not capable of running as planned, TikTok may, at its sole discretion, cancel, terminate, modify or suspend the TikTok Ad Awards or any element thereof.

K– Privacy

44. TikTok will collect and process personal information about the Entrants, including name, email address, telephone number, country of residence and any personal information contained within the Entry or otherwise provided to TikTok during the course of the TikTok Ad Awards such as proof of age documentation when specifically requested. All information will be handled and processed in accordance with our TikTok for Business Privacy Policy.

45. Your personal information may be disclosed to the TikTok’s agents, affiliates and third party judges. If the information requested is not provided, the Entrant may not be able to participate in the TikTok Ad Awards.

46. You understand that by participating in the TikTok Ad Awards they may receive electronic communications from TikTok or be contacted by telephone in relation to the TikTok Ad Awards.

L – Promotional Activities

47. If an Entrant is shortlisted, they hereby agree (i) to take part in marketing, promotional, publicity reasonable requests from TikTok with respect to the TikTok Ad Awards, (ii) that TikTok may use the Entrant's name, voice, photograph, likeness or other personal identifiable information in any media for the promotion and publicity of the TikTok Ad Awards, (iii) and grants TikTok all consents and waivers necessary for TikTok to run and promote the TikTok Ad Awards, including in respect of any promotional photographs and/or audio/video recordings taken of the Entrant at any of the events (or any additional events that the Entrant may attend (as invited by TikTok) as a result of an Entrant winning a prize .

48. Entrants shall not, without the prior written approval of TikTok, speak to the press or any other media, or give any interviews or comments relating to the TikTok Ad Awards without the prior written permission from an authorised representative of TikTok.

K – General

49. You are responsible for any and all expenses incurred in entering or participating in the TikTok Ad Awards. You will not be reimbursed for any expenses incurred in participating in the TikTok Ad Awards.

50. If any of these clauses are found to be illegal, invalid or otherwise unenforceable then they shall be deleted from these Terms and the remaining clauses shall survive and remain in full force and effect.

51. You shall not assign, sell, transfer, delegate or otherwise dispose of, whether voluntarily or involuntarily, by operation of law or otherwise, these Terms or any of its rights or obligations under these Terms without prior written consent.

52. These Terms will be governed by the laws of New South Wales, Australia and any disputes will be subject to the exclusive jurisdiction of New South Wales.